The New Necessary

Marketing, Design, Technology, etc. from MattJMcD

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The Double Filter

There’s a lot to this idea. Will probably end up as a blog post.

The New Web is a land of double filters. First, we take a very small selection of what we want, what we need, what we’re interested in from the Greater Web. Next, we take that small selection and actually give our attention to an even smaller slice.

permalink Brand Heaven + Hell (via David Armano)

Brand Heaven + Hell (via David Armano)