The New Necessary

Matt J McDonald all over the advertising-menswear-lifestyle-gaming-niche.
jaymug:

Skateboarding in Paris

jaymug:

Skateboarding in Paris

jaymug:

Stratospheric Skydive by Felix Baumgartner for Red Bull Stratos

jaymug:

Stratospheric Skydive by Felix Baumgartner for Red Bull Stratos

Nice work JG

THON Action News Special Report (by 6abcWPVI)

While creativity cannot be defined or prescribed, its effects can be measured, and creative ads tend to be enjoyable and involving, and different to other advertising. They tend to stimulate an emotional response. Effective ads also tend to generate these responses – and they are also likely to be well branded.

Good stuff from the WhitWizard.
What I think we need to remember is that people are always trying to do something. They’re not thinking “I’m interacting via mobile!” or “Tablets are great for content consumption!”. They’re trying to check their Facebook news feed or post to twitter or watch a show on Hulu. Even when they don’t have a larger goal in mind, they have very specific micro-goals involved in trying to figure it out what they want to do, even if that’s just killing time.
(via Pleasure and Pain » Location Agnostic, Context Specific)

Good stuff from the WhitWizard.

What I think we need to remember is that people are always trying to do something. They’re not thinking “I’m interacting via mobile!” or “Tablets are great for content consumption!”. They’re trying to check their Facebook news feed or post to twitter or watch a show on Hulu. Even when they don’t have a larger goal in mind, they have very specific micro-goals involved in trying to figure it out what they want to do, even if that’s just killing time.

(via Pleasure and Pain » Location Agnostic, Context Specific)

Zoomed out on the ecosystem.
Walt Disney Mind Map (by Peter-Duke)

Zoomed out on the ecosystem.

Walt Disney Mind Map (by Peter-Duke)