The New Necessary

Matt J McDonald all over the advertising-menswear-lifestyle-gaming-niche.

All The Cool Kids Are Doing It Vs. Play Where No One Else Is

If you’re going to do something “because all the cool kids are doing it” (and you might not realize that it’s your motivation) you better make sure you’re a cool kid yourself. Or else you’ll just look like one of the awkward, late-to-the-game kids that no one is really sure about.

I’d rather find my own playground.