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<rss version="2.0"><channel><atom:link rel="hub" href="http://tumblr.superfeedr.com/" xmlns:atom="http://www.w3.org/2005/Atom"/><description>Marketing, Design, Technology, etc. from MattJMcD</description><title>The New Necessary</title><generator>Tumblr (3.0; @mattjmcd)</generator><link>http://thenewnecessary.com/</link><item><title>The Double Filter</title><description>&lt;p&gt;&lt;i&gt;There’s a lot to this idea. Will probably end up as a blog post.&lt;/i&gt;&lt;/p&gt;

&lt;p&gt;The New Web is a land of double filters. First, we take a very small selection of what we want, what we need, what we’re interested in from the Greater Web. Next, we take that small selection and actually give our attention to an even smaller slice.&lt;/p&gt;</description><link>http://thenewnecessary.com/post/274792676</link><guid>http://thenewnecessary.com/post/274792676</guid><pubDate>Tue, 08 Dec 2009 11:15:39 -0500</pubDate></item><item><title>Brand Heaven + Hell (via David Armano)</title><description>&lt;img src="http://29.media.tumblr.com/tumblr_ku58vqfspJ1qznsxfo1_400.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Brand Heaven + Hell (via &lt;a href="http://flickr.com/photos/7855449@N02"&gt;David Armano&lt;/a&gt;)&lt;/p&gt;</description><link>http://thenewnecessary.com/post/269348961</link><guid>http://thenewnecessary.com/post/269348961</guid><pubDate>Fri, 04 Dec 2009 14:59:50 -0500</pubDate></item><item><title>The Matrix: The Lego Edition | Bit Rebels</title><description>&lt;a href="http://www.bitrebels.com/geek/the-matrix-the-lego-edition/"&gt;The Matrix: The Lego Edition | Bit Rebels&lt;/a&gt;</description><link>http://thenewnecessary.com/post/266373313</link><guid>http://thenewnecessary.com/post/266373313</guid><pubDate>Wed, 02 Dec 2009 10:37:34 -0500</pubDate></item><item><title>via farm3.static.flickr.com</title><description>&lt;img src="http://30.media.tumblr.com/tumblr_ktxkqtI5J51qznsxfo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;via &lt;a href="http://farm3.static.flickr.com/2635/4129860822_4c8a319f97_o.jpg"&gt;farm3.static.flickr.com&lt;/a&gt;&lt;/p&gt;</description><link>http://thenewnecessary.com/post/263620824</link><guid>http://thenewnecessary.com/post/263620824</guid><pubDate>Mon, 30 Nov 2009 11:35:17 -0500</pubDate></item><item><title>via 9.media.tumblr.com</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_ktodc0Cdek1qznsxfo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;via &lt;a href="http://9.media.tumblr.com/tumblr_ktkxqmYkxb1qzpwi0o1_r1_500.jpg"&gt;9.media.tumblr.com&lt;/a&gt;&lt;/p&gt;</description><link>http://thenewnecessary.com/post/257099728</link><guid>http://thenewnecessary.com/post/257099728</guid><pubDate>Wed, 25 Nov 2009 12:16:48 -0500</pubDate></item><item><title>via www.topatoco.com</title><description>&lt;img src="http://28.media.tumblr.com/tumblr_ktobw4FJdA1qznsxfo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;via &lt;a href="http://www.topatoco.com/graphics/qw-cheatsheet-print-zoom.jpg"&gt;&lt;a href="http://www.topatoco.com"&gt;www.topatoco.com&lt;/a&gt;&lt;/a&gt;&lt;/p&gt;</description><link>http://thenewnecessary.com/post/257071270</link><guid>http://thenewnecessary.com/post/257071270</guid><pubDate>Wed, 25 Nov 2009 11:45:40 -0500</pubDate></item><item><title>Study: Inc. 500 CEOs Aggressively Use Social Media for Business</title><description>&lt;a href="http://www.inc.com/news/articles/2009/11/inc500-social-media-usage.html"&gt;Study: Inc. 500 CEOs Aggressively Use Social Media for Business&lt;/a&gt;</description><link>http://thenewnecessary.com/post/256980581</link><guid>http://thenewnecessary.com/post/256980581</guid><pubDate>Wed, 25 Nov 2009 09:59:46 -0500</pubDate></item><item><title>"typography exists to honor content” -  Robert Bringhurst"</title><description>““typography exists to honor content” -  Robert Bringhurst”&lt;br/&gt;&lt;br/&gt; - &lt;em&gt;&lt;a href="http://ilovetypography.com/2008/02/28/a-guide-to-web-typography/"&gt;A Guide to Web Typography. The Basics: contrast, size, hierarchy, space | i love typography, the typography and fonts blog&lt;/a&gt;&lt;/em&gt;</description><link>http://thenewnecessary.com/post/255976523</link><guid>http://thenewnecessary.com/post/255976523</guid><pubDate>Tue, 24 Nov 2009 15:33:22 -0500</pubDate></item><item><title>Pareidolia // NoahBrier.com</title><description>&lt;a href="http://www.noahbrier.com/quickies/2009/11/pareidolia.php"&gt;Pareidolia // NoahBrier.com&lt;/a&gt;: &lt;p&gt;Faces. Faces, everywhere.&lt;/p&gt;</description><link>http://thenewnecessary.com/post/255710733</link><guid>http://thenewnecessary.com/post/255710733</guid><pubDate>Tue, 24 Nov 2009 10:20:20 -0500</pubDate></item><item><title>via www.oberholtzer-creative.com</title><description>&lt;img src="http://27.media.tumblr.com/tumblr_ktmd05hOuy1qznsxfo1_400.png"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;via &lt;a href="http://www.oberholtzer-creative.com/visualculture/wp-content/uploads/2009/11/iconography.png"&gt;&lt;a href="http://www.oberholtzer-creative.com"&gt;www.oberholtzer-creative.com&lt;/a&gt;&lt;/a&gt;&lt;/p&gt;</description><link>http://thenewnecessary.com/post/255705853</link><guid>http://thenewnecessary.com/post/255705853</guid><pubDate>Tue, 24 Nov 2009 10:14:29 -0500</pubDate></item><item><title>The Toad Stool by Alan Wolk: Real Time Goes Prime Time</title><description>&lt;a href="http://tangerinetoad.blogspot.com/2009/10/real-time-goes-prime-time.html"&gt;The Toad Stool by Alan Wolk: Real Time Goes Prime Time&lt;/a&gt;</description><link>http://thenewnecessary.com/post/220068450</link><guid>http://thenewnecessary.com/post/220068450</guid><pubDate>Thu, 22 Oct 2009 11:51:25 -0400</pubDate></item><item><title>Henry Hill reacts to J-Roll (via n8productions)</title><description>&lt;object width="400" height="336"&gt;&lt;param name="movie" value="http://www.youtube.com/v/vuLb0Tnr3Ls&amp;rel=0&amp;egm=0&amp;showinfo=0&amp;fs=1"&gt;&lt;/param&gt;&lt;param name="wmode" value="transparent"&gt;&lt;/param&gt;&lt;param name="allowFullScreen" value="true"&gt;&lt;/param&gt;&lt;embed src="http://www.youtube.com/v/vuLb0Tnr3Ls&amp;rel=0&amp;egm=0&amp;showinfo=0&amp;fs=1" type="application/x-shockwave-flash" width="400" height="336" allowFullScreen="true" wmode="transparent"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Henry Hill reacts to J-Roll (via &lt;a href="http://youtube.com/user/n8productions"&gt;n8productions&lt;/a&gt;)&lt;/p&gt;</description><link>http://thenewnecessary.com/post/219264954</link><guid>http://thenewnecessary.com/post/219264954</guid><pubDate>Wed, 21 Oct 2009 14:52:58 -0400</pubDate></item><item><title>The Horde T-Shirt | Uncrate</title><description>&lt;a href="http://www.uncrate.com/men/style/tees-polos/the-horde-t-shirt/"&gt;The Horde T-Shirt | Uncrate&lt;/a&gt;: &lt;p&gt;&lt;img src="http://www.uncrate.com/men/images/2009/10/the-horde-t-shirt.jpg" height="400" width="570"/&gt;&lt;/p&gt;</description><link>http://thenewnecessary.com/post/219215178</link><guid>http://thenewnecessary.com/post/219215178</guid><pubDate>Wed, 21 Oct 2009 13:36:06 -0400</pubDate></item><item><title>"Diablo Cody on the pressure to outdo herself: 

“So what kind of pressure did you feel,..."</title><description>“&lt;p&gt;Diablo Cody on the pressure to outdo herself: &lt;/p&gt;

&lt;p&gt;“So what kind of pressure did you feel, post-Juno, to write something good? None. I don’t believe you. Seriously. How could I possibly? The experience that I had with Juno is something I could never replicate, ever. First of all, you never have your first baby again. Second, the whole production was really charmed from start to finish. I mean, every moment of it was special. And then it culminated in Oscar nominations…I’m so fortunate that I got to have that experience. Now I almost feel this great calm coming over me. I’d be feeling a lot more pressure if I was still striving for that goal.” &lt;/p&gt;

&lt;p&gt;Sometimes, the work is the work and the goal isn’t to top what you did yesterday. Doing justice to the work is your task, not setting a world record.&lt;/p&gt;”&lt;br/&gt;&lt;br/&gt; - &lt;em&gt;&lt;a href="http://sethgodin.typepad.com/seths_blog/2009/10/top-this.html"&gt;Seth’s Blog: Top this!&lt;/a&gt;&lt;/em&gt;</description><link>http://thenewnecessary.com/post/219139657</link><guid>http://thenewnecessary.com/post/219139657</guid><pubDate>Wed, 21 Oct 2009 11:44:20 -0400</pubDate></item><item><title>Font Bureau Type 101 | Blog Archive » How We Read</title><description>&lt;a href="http://type101.fontbureau.com/archives/272"&gt;Font Bureau Type 101 | Blog Archive » How We Read&lt;/a&gt;</description><link>http://thenewnecessary.com/post/218318629</link><guid>http://thenewnecessary.com/post/218318629</guid><pubDate>Tue, 20 Oct 2009 15:23:05 -0400</pubDate></item><item><title>When is Comic Sans ok to use? - Holy Kaw!</title><description>&lt;a href="http://holykaw.alltop.com/when-is-comic-sans-ok-to-use"&gt;When is Comic Sans ok to use? - Holy Kaw!&lt;/a&gt;: &lt;p&gt;&lt;img src="http://files.posterous.com/guykawasaki/fHAcxHtiGeHFHpyfdroxlEtGawfcbDFpzwHHuuwAjFAxGChsdJGdoiAqyhzA/media_https2buzzfeedcomstaticimagebuzzterminal012009101810shouldyouusecomicsans854212558772062jpg_vzAxfkxmknnngvf.jpg.scaled500.jpg?AWSAccessKeyId=1C9REJR1EMRZ83Q7QRG2&amp;Expires=1256066845&amp;Signature=%2BmGVDfcp9WZTgXc2IsrQyYL9BAE%3D" height="518" width="400"/&gt;&lt;/p&gt;</description><link>http://thenewnecessary.com/post/218318271</link><guid>http://thenewnecessary.com/post/218318271</guid><pubDate>Tue, 20 Oct 2009 15:22:35 -0400</pubDate></item><item><title>New marketing in action: Method | From The Head Of Zeus Jones</title><description>&lt;a href="http://www.zeusjones.com/blog/2009/new-marketing-in-action-method/"&gt;New marketing in action: Method | From The Head Of Zeus Jones&lt;/a&gt;</description><link>http://thenewnecessary.com/post/218262412</link><guid>http://thenewnecessary.com/post/218262412</guid><pubDate>Tue, 20 Oct 2009 13:53:08 -0400</pubDate></item><item><title>We Work In Public « Dachis Group Collaboratory | Social Business Design</title><description>&lt;a href="http://www.dachisgroup.com/2009/10/we-work-in-public/"&gt;We Work In Public « Dachis Group Collaboratory | Social Business Design&lt;/a&gt;</description><link>http://thenewnecessary.com/post/217404957</link><guid>http://thenewnecessary.com/post/217404957</guid><pubDate>Mon, 19 Oct 2009 16:05:32 -0400</pubDate></item><item><title>Feature: State of the Blogosphere 2009 - Technorati</title><description>&lt;a href="http://technorati.com/blogging/feature/state-of-the-blogosphere-2009/"&gt;Feature: State of the Blogosphere 2009 - Technorati&lt;/a&gt;</description><link>http://thenewnecessary.com/post/217228709</link><guid>http://thenewnecessary.com/post/217228709</guid><pubDate>Mon, 19 Oct 2009 11:32:15 -0400</pubDate></item><item><title>Armano: Good Design Helps Us Learn Faster « secret sauce [at blogworld 2009]</title><description>&lt;a href="http://tsauce.wordpress.com/2009/10/16/armano-good-design-helps-us-learn-faster/"&gt;Armano: Good Design Helps Us Learn Faster « secret sauce [at blogworld 2009]&lt;/a&gt;</description><link>http://thenewnecessary.com/post/217221839</link><guid>http://thenewnecessary.com/post/217221839</guid><pubDate>Mon, 19 Oct 2009 11:21:53 -0400</pubDate></item></channel></rss>
