Matt J McDonald Drilling that advertising-menswear-lifestyle-gaming-niche.Tumblr (3.0; @mattjmcd)http://thenewnecessary.com/<img src="http://28.media.tumblr.com/tumblr_lxeewa3fSv1qdcza7o1_500.jpg"/><br/><br/>http://thenewnecessary.com/post/17435099889http://thenewnecessary.com/post/17435099889Sat, 11 Feb 2012 13:03:51 -0500<img src="http://28.media.tumblr.com/tumblr_lz5doad1bA1qarn5to1_500.jpg"/><br/><br/><p>Wolverine X Dali? Reblog.</p> <p><a class="tumblr_blog" href="http://svalts.tumblr.com/post/17374113574/wolverine">svalts</a>:</p> <blockquote> <p><em><strong>Dalícious</strong></em> - by Paolo Rivera</p> <p><a href="http://paolorivera.blogspot.com/">Blog</a> | <a href="http://www.facebook.com/group.php?v=info&ref=mf&gid=165639177826">Facebook</a> | <a href="http://twitter.com/PaoloMRivera">Twitter</a></p> <p>(via: <a class="tumblr_blog" href="http://magnolius.tumblr.com/post/17337818353/paolo-riveras-wolverine-version-of-salvador">magnolius</a> | <a class="tumblr_blog" href="http://www.herochan.com/post/17361581548/wolverine">herochan</a>)</p> </blockquote>http://thenewnecessary.com/post/17374501120http://thenewnecessary.com/post/17374501120Fri, 10 Feb 2012 11:12:36 -0500<img src="http://25.media.tumblr.com/tumblr_lz59e9OcyU1qznsxfo1_500.jpg"/><br/><br/><p>Yes they’re a client, but it’s still a badass mix.</p> <p>(via <a href="http://uncrate.com/stuff/charleston-bloody-mary-mix/">Charleston Bloody Mary Mix | Uncrate</a>)</p>http://thenewnecessary.com/post/17332448246http://thenewnecessary.com/post/17332448246Thu, 09 Feb 2012 16:08:33 -0500<img src="http://25.media.tumblr.com/tumblr_lydlm1nlbW1qz73h0o1_500.jpg"/><br/><br/>http://thenewnecessary.com/post/17319085487http://thenewnecessary.com/post/17319085487Thu, 09 Feb 2012 10:04:22 -0500<img src="http://27.media.tumblr.com/tumblr_lz298l8xum1qc47c2o1_500.jpg"/><br/><br/>http://thenewnecessary.com/post/17275188946http://thenewnecessary.com/post/17275188946Wed, 08 Feb 2012 15:05:57 -0500“While creativity cannot be defined or prescribed, its effects can be measured, and creative ads tend to be enjoyable and involving, and different to other advertising. They tend to stimulate an emotional response. Effective ads also tend to generate these responses – and they are also likely to be well branded.”<br/><br/> - <em><a href="http://www.warc.com/Content/ContentViewer.aspx?ID=fe48f980-96c9-48d6-8b27-f99e25ba3163&MasterContentRef=fe48f980-96c9-48d6-8b27-f99e25ba3163&Campaign=admap_nov11">Warc - Ideas and evidence for marketing people | warc.com</a></em>http://thenewnecessary.com/post/17274526961http://thenewnecessary.com/post/17274526961Wed, 08 Feb 2012 14:50:51 -0500<img src="http://28.media.tumblr.com/tumblr_lz1en4KNLA1qznsxfo1_500.jpg"/><br/><br/><p>Good stuff from the WhitWizard.</p> <p>What I think we need to remember is that people are always trying to <strong>do something.</strong> They’re not thinking “I’m interacting via mobile!” or “Tablets are great for content consumption!”. They’re trying to check their Facebook news feed or post to twitter or watch a show on Hulu. Even when they don’t have a larger goal in mind, they have very specific micro-goals involved in trying to figure it out what they want to do, even if that’s just killing time.</p> <p>(via <a href="http://whitneyhess.com/blog/2012/02/07/location-agnostic-context-specific/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:%20whitneyhess%20(Pleasure%20and%20Pain)&utm_content=Google%20Feedfetcher">Pleasure and Pain » Location Agnostic, Context Specific</a>)</p>http://thenewnecessary.com/post/17218599230http://thenewnecessary.com/post/17218599230Tue, 07 Feb 2012 14:11:23 -0500<img src="http://28.media.tumblr.com/tumblr_lz152xHDv61qznsxfo1_500.jpg"/><br/><br/><p>Zoomed out on the ecosystem.</p> <p>Walt Disney Mind Map (by <a href="http://www.flickr.com/photos/bigduke6/3525375127/">Peter-Duke</a>)</p>http://thenewnecessary.com/post/17211569951http://thenewnecessary.com/post/17211569951Tue, 07 Feb 2012 10:44:57 -0500<img src="http://24.media.tumblr.com/tumblr_lz14ibnltJ1qargt4o1_500.jpg"/><br/><br/><p>St. Paddys Armor</p>http://thenewnecessary.com/post/17211319982http://thenewnecessary.com/post/17211319982Tue, 07 Feb 2012 10:36:15 -0500<img src="http://29.media.tumblr.com/tumblr_lz13moIvh81qgogsvo1_500.jpg"/><br/><br/>http://thenewnecessary.com/post/17210827331http://thenewnecessary.com/post/17210827331Tue, 07 Feb 2012 10:18:45 -0500<img src="http://30.media.tumblr.com/tumblr_lyzabiS1Us1qznsxfo1_500.jpg"/><br/><br/><p>(via <a href="http://www.mcsweeneys.net/articles/graph-21">McSweeney’s Internet Tendency: Ben Greenman’s Graphs About Charts and Charts About Graphs: Graph #21.</a>)</p>http://thenewnecessary.com/post/17155406421http://thenewnecessary.com/post/17155406421Mon, 06 Feb 2012 10:42:53 -0500<img src="http://24.media.tumblr.com/tumblr_lyu66m8jbC1qznsxfo1_500.jpg"/><br/><br/><p>Frankenwing</p> <p>(via <a href="http://uncrate.com/stuff/cole-haan-lunargrand-wingtip/">Cole Haan LunarGrand Wingtip | Uncrate</a>)</p>http://thenewnecessary.com/post/16990692665http://thenewnecessary.com/post/16990692665Fri, 03 Feb 2012 16:25:34 -0500<img src="http://26.media.tumblr.com/tumblr_lytxtcMUja1qargt4o1_500.png"/><br/><br/><p><a class="tumblr_blog" href="http://howtotalktogirlsatparties.tumblr.com/post/16982627029/andre-3000-x-gillette">howtotalktogirlsatparties</a>:</p> <blockquote> <p>Andre 3000 x Gillette.</p> </blockquote>http://thenewnecessary.com/post/16982756160http://thenewnecessary.com/post/16982756160Fri, 03 Feb 2012 13:28:13 -0500<img src="http://26.media.tumblr.com/tumblr_lys72rru7v1qznsxfo1_r1_500.jpg"/><br/><br/><p>All your favorites.</p> <p>(via <a href="http://cargocollective.com/mememovieposters">mememovieposters</a>)</p>http://thenewnecessary.com/post/16930980094http://thenewnecessary.com/post/16930980094Thu, 02 Feb 2012 14:49:00 -0500<img src="http://27.media.tumblr.com/tumblr_lwixeeVfKo1qbqohko1_500.jpg"/><br/><br/><p>Ye Olde Laxbrah</p> <p><a class="tumblr_blog" href="http://fecastleberry.tumblr.com/post/16826540653/university-of-maryland-lacrosse-player-1924">fecastleberry</a>:</p> <blockquote> <p>University of Maryland lacrosse player, 1924.</p> </blockquote>http://thenewnecessary.com/post/16826700561http://thenewnecessary.com/post/16826700561Tue, 31 Jan 2012 13:34:52 -0500<img src="http://29.media.tumblr.com/tumblr_lyo5xdb24r1qznsxfo1_400.gif"/><br/><br/><p>(via <a href="http://www.iconicballplayers.com/jumbotron.html">Iconic Ballplayers - Jumbotron Art</a>)</p>http://thenewnecessary.com/post/16820298400http://thenewnecessary.com/post/16820298400Tue, 31 Jan 2012 10:34:25 -0500<img src="http://25.media.tumblr.com/tumblr_lyo56qdPqw1qznsxfo1_500.png"/><br/><br/><p>(via <a href="http://thenextweb.com/dd/2012/01/31/get-your-bitmap-on-with-these-11-surprisingly-good-pixel-typefaces/">11 Surprisingly Good Pixel Typefaces</a>)</p>http://thenewnecessary.com/post/16819811592http://thenewnecessary.com/post/16819811592Tue, 31 Jan 2012 10:18:26 -0500<img src="http://26.media.tumblr.com/tumblr_lymesoTiSP1qdvqkoo1_500.jpg"/><br/><br/><p><a class="tumblr_blog" href="http://links.laughingsquid.com/post/16764829107/constitutions-of-classic-cocktails-a-breakdown-of">laughingsquid</a>:</p> <blockquote> <p><a href="http://laughingsquid.com/constitutions-of-classic-cocktails-a-breakdown-of-68-different-drinks/">Constitutions of Classic Cocktails, A Breakdown of 68 Different Drinks</a></p> </blockquote>http://thenewnecessary.com/post/16765372860http://thenewnecessary.com/post/16765372860Mon, 30 Jan 2012 12:11:54 -0500<img src="http://29.media.tumblr.com/tumblr_lymfk4ZcWL1qznsxfo1_500.jpg"/><br/><br/><p>(via <a href="http://www.artofthetitle.com/2012/01/30/deus-ex-human-revolution/">Deus Ex: Human Revolution opening title sequence | Art of the Title</a>)</p>http://thenewnecessary.com/post/16765198442http://thenewnecessary.com/post/16765198442Mon, 30 Jan 2012 12:07:15 -0500<img src="http://26.media.tumblr.com/tumblr_lylf9ychBh1qzib9vo1_500.png"/><br/><br/>http://thenewnecessary.com/post/16762114831http://thenewnecessary.com/post/16762114831Mon, 30 Jan 2012 10:41:22 -0500